A Dying Lake

York University / Sheridan College

Environmental Issue Awareness Poster and iPad Publication

Areas

  • Data Visualisation
  • Poster Design
  • Digital Publishing
  • Information Architecture

Tools

  • Adobe Illustrator
  • Adobe Indesign
  • Adobe Digital Publishing Suite

Time Frame

  • 6 Weeks

Brief

The objective of this project was to raise awareness for a local environmental or social issue through a printed poster and an interactive iPad application.

Explanation

“A Dying Lake”, an information pamphlet and interactive IPad app, was a project I did in third year that draws together my interests in interaction design and information design. The project began with a research phase that established the scope, sources, and remedies of the chosen problem subject – harmful algal blooms (HAB’s) in Lake Erie – as well as an examination of who would be in a position to use this information to affect positive change, who would likely sponsor the publication, and who might be considered opposition to the changes that need to happen to solve the problem.

The primary target was suburban homeowners, who might use fertilizer on their lawns, or may have pets (both of which contribute to the problem of algal blooms). In terms of who might present challenges to the stated objective, agricultural lobbyists were undoubtedly going to be a key antagonist, due to the massive contribution of agricultural run-off to the HAB problem.